MEET AMARA

Diana Danelys De Los Santos, known professionally as, Amara la Negra, is a Dominican-American multi-talented artist born in Miami, Florida.

Diana has always known that she was destined for great things. As a matter of fact, her first word as a baby was “artista” which means artist in Spanish. De Los Santos began her career at the tender age of four years old when she took the stage at a school festival. Her first international appearance was in 1994 when she won the “Miss Chiquitita” pageant on one of the most successful Spanish language TV shows in the U.S. and Latin America, Sabado Gigante. She later become a regular cast member on the highly rated Univision program for six years.

Diana began to make a name for herself in the industry and started doing commercials for important brands such as Hawaiian Punch, Oscar Mayer, Walt Disney World. 

In her teenage years, she joined an all girl group named, Amara. The group eventually split up and Diana decided to keep the name and add “La Negra” meaning “the black girl” in Spanish, after being repeatedly asked, “Who is the black girl in the group?”

Her musicality is impressive. She sings everything from Latin, Tropical, Afro, Soul, Dance, Pop, R&B and Soca. Amara has performed with artists such as Gloria Estefan, Celia Cruz, Oscar de Leon, Johnny Ventura, Rosario, Tito Puente, Tito Nieves and Milly Quezada.

Amara also has been featured as a model in various music videos, runways, catalogs, magazines and newspapers. Her talent and larger than life personality have made her a highly sought after celebrity, providing her the opportunity to participate in well- known festivals, awards and major events such as Premios Lo Nuestro, The Latin Grammys, Premios Juventud, The Latin Billboards, Flamingo Jr. Awards, Calle 8 Festival, International Talent Festival in Miami and The Bellas Artes Theater Talent Festival in the Dominican Republic.

In 2018, De Los Santos became one of the main cast members on VH1's Love & Hip Hop Miami. Billboard dubbed her as the show’s “breakout star”', and she immediately landed a multi-album record deal with BMG hours after the show’s premiere. She then went on to release two singles, "Insecure" and "What A Bam Bam", which was the song that went on to hit the number 8 spot on Billboard's Latin Pop Digital Song Sales chart in March 2018.arc

Not one to shy away from controversy, her story line explored colorism and eurocentrism within the Latino community, which garnered significant media attention. Amara often refers to herself as “Melanated, Black and Beautiful.”

In 2019, she released her first album, Stoppable. Amara also appeared in movies such as Fall Girls and Bendecidas as well as various television series like, A Black Lady Sketch Show.

De Los Santos welcomed the birth of her twin girls Sumajested and Sualteza in 2021. Their names mean your majesty and your highness and she says they are the center of her universe.

In 2023, Amara joined the cast of Secretos de las Indomables, a spanish language reality series on Canela TV.

In the spring of 2024, she became one of the co-hosts of the innovative daily talk show, Desiguales on Univision. The program is similar to The View in format and features five women from different backgrounds who share their perspectives on current events.

Amara is currently the spokesperson for T-Mobile.